VideoAmp, a startup providing an advertising intelligence and management platform specialized for linear and digital TV, raised USD 150 million in a Series G funding round led by Vista Credit Partners, bringing its total funding to more than USD 450 million.
The company intends to use the funds to accelerate VideoAmp's growth and improve its advanced media currency solution.
VideoAmp leverages Big Data to offer data and software solutions for clients to plan, optimize, and measure media investments across platforms. Its methodology aims to combine Set-Top Box data with Smart TV data to create a larger and more accurate dataset, covering ~40 million households and 60+ million devices across the US. The company has seen the adoption of its measurement and currency solutions by 13 linear and streaming publishers, media holding companies, independent agencies, and more than 75 advertisers.
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