The assets of MediaMath, a demand-side platform (DSP) platform that had filed for Chapter 11 bankruptcy protection in June, was acquired by Infillion, a video AdTech for an undisclosed amount.
Infillion plans to integrate its products and technology with MediaMath's platform to drive value for customers and expand its media buying platform.
It also intends to relaunch MediaMath's DSP early next year, with plans to hire back employees and reinstate business agreements with SSP partners and data vendors.
By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.