Cedara, a carbon management platform, has partnered with OpenX Technologies, an omni-channel supply-side platform, to provide automated emissions measurement on advertising campaigns and a custom carbon offset portfolio solution.
The partnership enables OpenX’s customers to access emissions data with media buys, certified offset projects, and customize their offset portfolios.
Cedara’s platform offers specific emissions measurement and carbon intelligence on organizational and campaign levels for advertisers and the media supply chain. The company expects to utilize OpenX’s media activity data to increase transparency of the process.
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