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M&A
Origin acquires MyAdvocate for undisclosed sum
Financial Wellness Tools
Oct 4, 2023
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Financial Wellness Tools

Financial Wellness Tools

Oct 4, 2023

Origin acquires MyAdvocate for undisclosed sum

M&A

  • Origin, a financial coaching and employee wellness platform, has acquired MyAdvocate, a platform for estate planning, for an undisclosed sum.

  • Founded in 2020, MyAdvocate is an estate planning platform that allows users to plan the distribution of assets based on trusts and wills and ensure allocations are based on customized preferences. 

  • Through this acquisition, Origin intends to leverage MyAdvocate’s estate planning tools and expertise to expand its product offerings by integrating MyAdvocate’s estate planning offering, including wills and trust creation, into its product portfolio with other financial coaching, planning, and wellness tools, such as family planning, home ownership, retirement planning, etc. 

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