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Amazon looks to launch image generation tool for advertisers
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Oct 25, 2023
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Generative AI Applications

Generative AI Applications

Oct 25, 2023

Amazon looks to launch image generation tool for advertisers

Product updates

  • Amazon is beta-testing AI image-generation tools for advertisers to create lifestyle scenes around product ads. The feature is designed to improve ad performance and is available to advertisers of all sizes.

  • The AI image generation tools allow advertisers to easily create backgrounds or scenes for their product ads. Users simply enter a prompt and choose from multiple results. Analyst QuickTake: While the tool is not flawless, as evidenced by some background artifacts, it aims to simplify ad creation by enabling brands to tell creative product stories, potentially increasing click-through rates by 40% and reducing advertising costs. Amazon has been increasing its focus on GenAI in recent months, introducing tools for generating product descriptions and summarizing customer reviews.

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