Amazon is beta-testing AI image-generation tools for advertisers to create lifestyle scenes around product ads. The feature is designed to improve ad performance and is available to advertisers of all sizes.
The AI image generation tools allow advertisers to easily create backgrounds or scenes for their product ads. Users simply enter a prompt and choose from multiple results. Analyst QuickTake: While the tool is not flawless, as evidenced by some background artifacts, it aims to simplify ad creation by enabling brands to tell creative product stories, potentially increasing click-through rates by 40% and reducing advertising costs. Amazon has been increasing its focus on GenAI in recent months, introducing tools for generating product descriptions and summarizing customer reviews.
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