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Novella debuts new line of cell-cultured berry bioactives
Alternative Ingredients
Oct 4, 2023
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Alternative Ingredients

Alternative Ingredients

Oct 4, 2023

Novella debuts new line of cell-cultured berry bioactives

Product updates

  • Novella, an Israel-based startup producing plant cell-cultured nutraceutical ingredients, has unveiled prototypes of its new line of berry-derived bioactives for dietary supplements at its new pilot facility, which cultivates whole berry fruit cells from five varieties.

  • The company claims that by cultivating at the cellular level, it can preserve the berry's natural complex of phytonutrients, including vitamins, minerals, and polyphenols. It can also produce specific berry-derived ingredients upon request.

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