Taboola, an AI-powered content discovery platform, has announced the introduction of new GenAI technologies known as the Generative AI AdMaker, allowing advertisers to quickly tweak existing creative assets, simplifying the process of starting their campaigns.

The Generative AI AdMaker lets advertisers generate content and copy for ad creative such as images, titles, and descriptions, as well as modify existing visuals like changing backgrounds or generating different versions. This is particularly beneficial in launching time-specific campaigns, as it allows automated variations of existing campaign images with themes relevant to particular seasons or events, such as holidays, Valentine's Day, and New Year's Eve.

The firm claims that 25% of all new creative assets created on its self-service platform have made use of its GenAI solutions. Advertisers using this technology claim to have seen their campaigns outperform those not using the technology, especially in the first two weeks of launching a campaign, by driving more customers and making campaigns more efficient.