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ByteDance faces significant layoffs at Pico Interactive amidst VR challenges
Extended Reality
Nov 7, 2023
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Extended Reality

Extended Reality

Nov 7, 2023

ByteDance faces significant layoffs at Pico Interactive amidst VR challenges

Management news

  • ByteDance, the parent company of Pico Interactive, is reportedly laying off thousands of employees due to the VR firm's failure to meet sales targets and internal challenges following its acquisition.

  • Pico Interactive, which aimed to compete with major VR manufacturers and attract developers to its platform, struggled with sales and internal disputes. Despite updates to its Pico 4 and Pico Neo 3 headsets, the company is reportedly losing money on each unit sold and has not launched key titles as planned.

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