N26, a Berlin-based neobank serving B2B and B2C segments, announced the closure of its Brazil operations, effective from December 07, 2023. This decision aligns with the company's strategy to prioritize key European markets in a bid to reduce losses. It previously ceased operations in the US and UK.
The neobank initially announced its plans to enter the Brazilian market in 2020 and had only rolled out a beta version of the app and services to a waitlist of customers this year.
N26 has struggled to attract investments for its Brazilian unit and has also failed to compete against established neobanks, such as Nubank, which had garnered over 83.7 million customers as of June 2023.
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