Snap released Lens Studio 5.0 Beta, an AR development tool backed by GenAI AR content creation capabilities, among other improvements.
Lens Studio 5.0 Beta introduces a ChatGPT Remote API for generating text-based content for lenses developed, such as a randomly generated quiz. Other improvements include the addition of a GenAI-backed 3D face mask generator and faster project loading times, 18x quicker than before. It also includes support for version control, allowing collaborative work on projects.
Analyst QuickTake: In September 2023 , Snap shut down its AR Enterprise Service (ARES) division, citing a lack of competitive advantage given the growth of GenAI tools. However, the company seeks to rectify this by imbuing its other AR services with GenAI tools, which includes the launch of its My AI chatbot in April 2023 .
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