MoEngage, a multichannel campaign automation platform, has teamed up with ValueFirst, a CPaaS company based in India, to deliver an enhanced customer engagement experience across multiple messaging channels.
Through their partnership, the firms aim to provide brands with optimized SMS and WhatsApp notification campaigns. This integration also allows brands to utilize RCS Business Messaging platforms to reach a broad audience.
The firm claims the benefits of the new integration to brands include increased conversion rates across various channels, as well as the potential to significantly lower customer acquisition costs.
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