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MassMutual to wind down Haven Life operations by year-end
InsurTech: Personal Lines
Nov 8, 2023
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InsurTech: Personal Lines

InsurTech: Personal Lines

Nov 8, 2023

MassMutual to wind down Haven Life operations by year-end

Management news
Product updates

  • MassMutual plans to shut down its digital life insurance agency, Haven Life, by the end of the year due to low customer adoption and high customer acquisition costs.

  • The company stated that it will transition access to Haven Life products to its own website, as policies sold by Haven Life were always administered and serviced by MassMutual.

  • Established in 2014, Haven Life is a direct-to-consumer agency offering online term life insurance products, often without the need for a medical exam.

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