Livewire, a digital advertising firm specializing in gaming advertising, has unveiled its AdTech platform, Gameview. The new product offers marketers a unified access point to connect with gamers.

Gameview's all-in-one solution spans different platforms, such as mobile, PC, console, cloud gaming, and esports, delivering in various formats, including display, video, and audio. The platform's key features are in its ability to target all three IAB gaming environments, analyze attention measurement, support partner integration, and offer a detailed perspective of gamers.

According to Livewire, Gameview's launch aims to help brands discover their targeted gaming audience and enable a meaningful connection at the right time and via the appropriate device while ensuring play is not interrupted.

Based in Australia, Livewire provides programmatic and digital advertising services for gaming and esports marketing. The firm leverages its exclusive partnerships to provide users with access to 250 PC, console, and mobile game titles. The firm's programmatic advertising platform provides real-time measurement and access to cookieless data including location, demographic, and behavioral data that can be activated across platforms, such as Pubmatic and Xandr.