Omnicom, a global marketing and corporate communications company, has partnered with Getty Images, a visual content creator and marketplace, to obtain early access to Getty's GenAI tool.
Omnicom plans to incorporate Getty's GenAI tool into its own open operating system, Omni, for testing. The tool combines AI technology with Getty Images' creative content, offering a secure and legally covered way to generate commercial images.
With the integration of this tool, Omnicom's agency teams can generate on-brand content that is customized with clients' own data, aiding in more effective marketing outcomes. The companies also emphasize their shared focus on the ethical use of AI and authenticity in content creation.
Analyst QuickTake: This partnership represents a notable advancement in the adoption of GenAI within the marketing and visual content creation space. The integration allows the tool to be customized with clients' proprietary data, enabling the production of commercially safe images tailored to clients' unique brand styles and language.
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