CHOOOSE, a Norway-based carbon offsetting startup, has partnered with Alaska Airlines to reduce travel-related carbon emissions by enabling the latter's customers to purchase carbon offsets.
CHOOOSE provides the option to purchase sustainable aviation fuel (SAF) credits or support nature-based climate projects, including Doyon Native Community Forest Project, Freres Biochar, and the Guatemalan Conservation Coast.
Alaska Airlines plans to offer incentives through Elite Qualifying Miles (EQMs) for SAF purchases to decarbonize air travel.
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