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Afterpay partners with Rokt to expand offerings and expand advertisement business
Buy Now, Pay Later
Nov 16, 2023
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Buy Now, Pay Later

Buy Now, Pay Later

Nov 16, 2023

Afterpay partners with Rokt to expand offerings and expand advertisement business

Partnerships

  • Australia-based Afterpay, a BNPL provider, has partnered with Rokt, an ecommerce technology provider, to expand its offerings to advertisement businesses.

  • Founded in 2012, Rokt offers ecommerce technology utilizing machine learning and AI capabilities to allow companies to optimize transactions by delivering relevant messages to customers during sales conversion moments.

  • Through this partnership, Afterpay plans to leverage Rokt’s ecommerce technology with machine learning and AI capabilities and offer its shoppers targeted and relevant in-app checkout advertisements aiming to drive revenue through them.  

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