Connected fitness equipment manufacturer Peloton has launched a corporate wellness program dubbed “Peloton Corporate Wellness” to broaden its customer base to include corporate users. The initiative will be rolled out across all of its markets globally. 

The plan offers its connected fitness equipment and content, including additional features such as hosting group workouts, finding colleagues as workout partners, access to custom-made features to boost engagement, and measuring the impact. It also allows organizations to offer their employees discounts on connected fitness products and subsidized subscriptions to Peloton Digital, its app-only content, and Access Membership, content for fitness equipment. 

The first companies to partner with Peloton for the program include Samsung’s operations in the US, UK, and Germany, US-based Wayfair and Accenture Interactive, Germany-based SAP, and UK-based Sky Group.

The Corporate Wellness program follows the company’s recent initiatives to make Peloton Digital more accessible to users. Earlier this month, the company introduced a fee tier system for the app, giving discounted subscription prices for students, teachers, health care workers, and military members (USD 6.99 for students and USD 9.99 for the rest; a 23% and 46% discount to the original price, respectively).

Peloton offers connected bikes “Peloton Bike” and “Bike+,” and the treadmills “Tread,” and “Tread+.” In addition, it provides a paid subscription offering users on-demand workout classes led by instructors from home as well as live-streamed classes in a group setting. Its products are currently available in the US, Canada, the UK, and Germany, with the launch in Australia planned for later this year. Currently, Peloton has more than 5.4 million total subscribers, including digital-only customers, and a total of 2.1 million all-access connected fitness subscribers.