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Geographic expansion
Hooked Foods launches plant-based seafood range in Germany
Plant-based Meat
Nov 28, 2023
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Plant-based Meat

Plant-based Meat

Nov 28, 2023

Hooked Foods launches plant-based seafood range in Germany

Geographic expansion

  • Hooked Foods, a Swedish plant-based seafood manufacturer, has launched its product range at REWE West stores in Germany. Ooha, a sales agency, facilitated this expansion, marking the company's first non-Nordic launch.

  • Between 250–500 REWE West stores nationwide will carry the plant-based range, which offers seafood alternatives for salmon, tuna, and seafood spreads created using high-moisture extrusion technology. 

  • Analyst QuickTake: The company cited German expansion as one of the uses for the funds raised from its crowdfunding round. Recent reports indicate that meat consumption in Germany has hit a record low, while vegan, vegetarian, and flexitarian populations have seen an increase. If successful, this launch could help Hooked Foods achieve its target of becoming a leader in the plant-based seafood space.

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