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M&A
JAB acquires pet insurance provider Embrace for USD 1.5 billion
InsurTech: Personal Lines
Nov 29, 2023
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InsurTech: Personal Lines

InsurTech: Personal Lines

Nov 29, 2023

JAB acquires pet insurance provider Embrace for USD 1.5 billion

M&A

  • JAB Holding Company, the parent company of Independence Pet Group (IPG), has acquired Embrace Pet Insurance, a provider of pet insurance policies for dogs and cats, from NSM Insurance Group for USD 1.5 billion. This acquisition aligns with JAB's ongoing strategy to strengthen its presence in the global pet insurance market.

  • Currently, JAB oversees ownership of more than 14 pet-related companies in North America and Europe, including Assur O’Poil, FIGO, IPG, Pinnacle Pet Group, and Pumpkin Petcare .

  • Founded in 2003, Embrace Pet Insurance has steadily drawn an average of more than 900,000 monthly visitors to its website. Its popularity partly stems from partnerships with major carriers, like GEICO and USAA. 

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