Alpian, a Swiss digital bank catering to the mass affluent segment, has launched Alpian PULSE, a new banking service tailored for 18 to 25-year olds.
It offers free access to premium banking services for two years. Once the introductory phase ends and up to the age of 26, these services will be available for a monthly fee of CHF 5 (~USD 5.7). Also, partnering with Titolo, a Switzerland-based retailer of sneakers and streetwear, included is a CHF 100 (~USD 114.4) voucher in the package.
This new offering is part of Alpian's strategy to encourage early financial knowledge and build a long-term relationship with the upcoming generation.
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