Brevo (formerly Sendinblue), an all-in-one marketing platform, has acquired WonderPush and Octolis, two customer interaction platforms, to expand its CRM capabilities.

The company plans to strengthen its CRM solution by integrating both acquired platforms into its existing ecosystem. This will improve Brevo's real-time interaction capabilities and an understanding of customer behavior by centralizing customer data.

WonderPush is a mobile and website push notification platform used by 5,000+ companies globally. Octolis is a robust customer data platform that has served key clients, such as Le Coq Sportif, KFC, Virgin, and Devred, since its launch in 2021.

Analyst QuickTake: Brevo's acquisitions of WonderPush and Octolis mark a strategic move to strengthen its position as a leading CRM solutions provider. With a total of 10 acquisitions since 2019, Brevo is not only accelerating its hyper-growth strategy but also signaling its commitment to providing best-of-breed technologies to its global customer base. The addition of WonderPush and Octolis aligns with Brevo's goal of surpassing USD 1 billion in revenue by 2030 and reflects the company's dynamic innovation and success in reaching USD 100+ million in annual revenue.