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M&A
Brevo acquires WonderPush and Octolis to strengthen CRM capabilities
Marketing Automation
Dec 11, 2023
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Marketing Automation

Marketing Automation

Dec 11, 2023

Brevo acquires WonderPush and Octolis to strengthen CRM capabilities

M&A

  • Brevo (formerly Sendinblue), an all-in-one marketing platform, has acquired WonderPush and Octolis, two customer interaction platforms, to expand its CRM capabilities.

  • The company plans to strengthen its CRM solution by integrating both acquired platforms into its existing ecosystem. This will improve Brevo's real-time interaction capabilities and an understanding of customer behavior by centralizing customer data.

  • WonderPush is a mobile and website push notification platform used by 5,000+ companies globally. Octolis is a robust customer data platform that has served key clients, such as Le Coq Sportif, KFC, Virgin, and Devred, since its launch in 2021.

  • Analyst QuickTake: Brevo's acquisitions of WonderPush and Octolis mark a strategic move to strengthen its position as a leading CRM solutions provider. With a total of 10 acquisitions since 2019, Brevo is not only accelerating its hyper-growth strategy but also signaling its commitment to providing best-of-breed technologies to its global customer base. The addition of WonderPush and Octolis aligns with Brevo's goal of surpassing USD 1 billion in revenue by 2030 and reflects the company's dynamic innovation and success in reaching USD 100+ million in annual revenue.

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