Arcane, a UK-based marketing workflow automation platform, raised USD 5 million in a seed funding round led by Accel, with participation from Meta's Connor Hayes, Tom Blomfield, and the former CEO of Monzo.
The company plans to use the funds to hire backend and data engineers to join Arcane's 14-member team. The public launch of a self-service offering is planned for the end of Q1 2024, around March or April.
Arcane is an AI-powered marketing platform that automates tasks and accelerates campaign management. It features a library of workflow automations, an AI assistant for quick insights, and a unified dashboard to track campaigns across channels. Tailored for content, social and performance marketers, it includes email Q&A engagement sentiment analysis, organic performance reporting, and competitive ad research. With a centralized asset library, Arcane enables marketers to focus on strategy and creativity while improving efficiency.
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