Snowplow, a platform for creating data for AI and business intelligence applications, has launched the Snowplow Digital Analytics platform as a native application on the Snowflake Marketplace.

Snowplow Digital Analytics accelerates insights for marketing teams and minimizes costly development cycles for data teams operating in the Snowflake Data Cloud. It provides real-time access to detailed customer behavior insights through its integrated, user-friendly dashboards.

The platform includes several essential features, such as the ability to share detailed first-party customer data using Snowpipe Streaming, and includes an out-of-the-box Unified Digital Model that consolidates customer journey data, enhanced governance and compliance controls, along with pre-configured visualization templates compatible with PowerBI, Tableau, Preset (Superset), or native integration in Snowflake through Streamlit.