RELEX Solutions, a company offering unified retail and supply chain planning solutions, has unveiled a new AI-powered service for price optimization. This platform helps retailers set and optimize pricing rules with the aim of boosting sales and profit margins and gaining a competitive edge.
The AI-driven price optimization solution has multiple key features, like customizable pricing strategies to meet specific retail objectives, integration with predictive analytics and price elasticity models for evidence-based pricing decisions, and streamlined pricing processes with collaboration features. Moreover, retailers are offered scenario testing to understand the implications of price changes on several commercial parameters.
The unified solution with other RELEX services, including promotion planning, also simplifies decision-making processes across various commercial operations. Users can reportedly expect a swift return on investment following deployment.
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