Data management and analytics platform Snowflake announced it has agreed to acquire Samooha, a collaboration startup specializing in developing data clean rooms, for an undisclosed sum. The deal is expected to close by the end of December 2023.
Founded in 2022, Samooha offers a no-code data clean room solution for the Snowflake data platform that allows businesses to securely share, collaborate on, and gain insights from their data, and combine proprietary and third-party data.
The two companies have previously collaborated to build data clean room products. Snowflake reportedly plans to incorporate Samooha’s technology into its own data clean room solutions, expanding existing integrations and enhancing its platform.
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