Oatly, a Swedish producer of plant-based milk beverages, has launched Oatly Unsweetened and Oatly Super Basic in the US, marking its first addition to its US lineup in the past five years.

Oatly Unsweetened features an in-house-developed proprietary oat base and claims to offer a smooth, light-textured, sugar-free, and low-calorie beverage. On the other hand, Oatly Super Basic consists of water, oats, sea salt, and citrus zest fiber.

Priced at USD 5.99 for a 64 oz chilled carton, these are 200% more expensive than similar-sized regular whole milk products sold at Walmart.

Analyst QuickTake: A study by Ingredion has shown that 78% of customers are willing to pay extra for clean-label products despite inflationary pressures. This is in line with the increase of health-conscious consumers and higher interest in ingredients in food and beverages. Oatly, which is one of the most consumed alternative beverage brands, will be able to capitalize on this growing trend with the launch of its latest products.