MeliBio, a producer of vegan honey, has partnered with Narayan Foods, an organic food producer, to introduce bee-free honey in Europe. It will initially launch at Aldi-owned Hofer stores in Austria and Switzerland, with plans to later extend to other European countries.
The vegan honey will be sold as a part of Hofer's Just Veg! brand under the name “Vegan Hanny.” The agreement, valued at over USD 10 million for four years, is a continuation of their previous collaboration of launching bee-free honey in 75,000 European retail shops.
Analyst QuickTake: MeliBio was the first company to launch animal-free honey. The company uses synthetic biology, precision fermentation, and plant science to create honey that has a similar taste and texture to traditional honey while being ecologically friendly. As of July 2022, MeliBio had over 40 signed letters of intent from international companies and a growing waiting list of interested partners.
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