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Product updates
InfoSum launches Private Path to secure first-party data use outside clean room environment
Digital Privacy Tools
Jan 9, 2024
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Digital Privacy Tools

Digital Privacy Tools

Jan 9, 2024

InfoSum launches Private Path to secure first-party data use outside clean room environment

Product updates

  • UK-based InfoSum, a privacy platform provider for secure data collaboration, has launched Private Path, a data collaboration platform that extends the capabilities of its data clean room, allowing organizations to use first-party data more securely and effectively outside the traditional environment.

  • Privacy Path uses non-reversible synthetic identifiers for end-to-end privacy, enabling granular analysis without exposing sensitive data. It allows faster, safer, and cost-effective data collaboration, useful for measuring campaign performance and maximizing revenue while maintaining privacy. 

  • Among the first few users of this data collaboration technology are companies such as Circana, Experian, ITV, NCSolutions, S&P Global Mobility, and the Tesco Media & Insight Platform, which is powered by dunnhumby.

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