UK-based InfoSum, a privacy platform provider for secure data collaboration, has launched Private Path, a data collaboration platform that extends the capabilities of its data clean room, allowing organizations to use first-party data more securely and effectively outside the traditional environment.
Privacy Path uses non-reversible synthetic identifiers for end-to-end privacy, enabling granular analysis without exposing sensitive data. It allows faster, safer, and cost-effective data collaboration, useful for measuring campaign performance and maximizing revenue while maintaining privacy.
Among the first few users of this data collaboration technology are companies such as Circana, Experian, ITV, NCSolutions, S&P Global Mobility, and the Tesco Media & Insight Platform, which is powered by dunnhumby.
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