Cedara, a carbon management platform, has joined Assertive Yield, an ad revenue management solution provider, as the latter's primary sustainability partner.
The company will feature Assertive Yield’s Traffic Shaping technology on its platform to manage the carbon footprint of bid requests for advertisements.
Assertive Yield's customers can utilize Cedara's CO2 measurement solutions and report on their carbon reductions through the partnership.
The partners aim to support the net-zero emissions targets of media publishers and increase the transparency of sustainable advertising.
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