Google has integrated Gemini, a large language model, to drive the conversational feature within the Google Ads platform. The feature aims to simplify the process for advertisers to search and expand search ad campaigns.
Designed through a chat-based tool, the feature generates relevant ad content, such as assets and keywords, using the advertiser’s website URL, creating customized images for the campaign using GenAI and pictures from the website. Additionally, the advertisers can approve the images and text before the campaigns go live, ensuring the content aligns with their brand image.
Beta access to the platform is available to English-language advertisers in the US and the UK.
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