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Klarna announces Klarna Plus ahead of potential IPO
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Jan 24, 2024
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Jan 24, 2024

Klarna announces Klarna Plus ahead of potential IPO

Product updates
Listing

  • Klarna, a Swedish BNPL provider, has announced the launch of Klarna Plus, a USD 7.99 monthly subscription plan that provides subscribers with waived service fees, double reward points, and exclusive discounts with retail partners like Nike and Instacart.

  • Klarna Plus will also enable subscribers to shop outside its network of 500,000 retailers such as Walmart, Target, Amazon, and Costco and avoid paying nearly USD 1 to USD 2 in transaction fees.

  • The company stated that introducing Klarna Plus as a new revenue stream is part of Klarna's strategy to diversify its offerings, stabilize recurring revenues, and sustain investor confidence with its core product offerings, especially as the company approaches a possible IPO, following a valuation drop in 2022.

  • Analyst QuickTake: The launch of Klarna Plus comes nearly two months after the company announced plans last year to incorporate a UK holding company for its 2024 IPO, valued at USD 15 million–20 million.

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