o9 Solutions has launched an integrated suite of revenue growth management (RGM) solutions into its Digital Brain platform. The solutions aim to help retail businesses and consumer packaged goods firms optimize their commercial planning, monitoring, forecasting, and post-event analysis.
The RGM suite links commercial and marketing data with a company's overall planning and decision-making process. Companies can use the solutions to improve visibility into commercial and trade promotion activities, price optimization, promotions, assortment, marketing investments, improved revenue forecasting and bridging predicted gaps, and strategic revenue planning.
According to o9 Solutions, the new RGM suite will provide scalable, integrated solutions that will encourage cross-department collaboration and enable multiple planning capabilities that will assist companies to meet consumer demand and expectations effectively.
By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.