Yuga Labs, the creator of the Bored Ape Yacht Club (BAYC) range of NFTs, has purchased Proof, another enterprise in the NFT market, for an undisclosed sum. Proof was originally established by entrepreneur Kevin Rose and is recognized for its Moonbirds collection.
Following the acquisition, Yuga Labs plans to integrate the Moonbirds collection with its gamified, metaverse project called "Otherside." The company sees the integration as a way to expand its community outreach and artistic engagement through the potential and unified brand elements inherent in the Moonbirds collection.
Analyst QuickTake: The acquisition follows the company’s restructuring plan in October 2023 , which saw it shifting focus to Otherside. The news also marks the second acquisition Yuga Labs has made to bolster the platform; it acquired Roar Studios in July 2023 for its expertise in media content creation in the metaverse.
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