GenAI marketing platform Jasper has acquired AI image creation and editing platform Clipdrop from Stability AI for an undisclosed sum.
Developed by ex-Google staff, it allows users to modify existing photos, create new ones, and generate various sizes, details, and style variants. The platform assists marketers in enhancing advertising strategies and developing brand-related content.
Following the acquisition, Clipdrop will become a part of Jasper, enhancing its capabilities as an end-to-end marketing co-pilot.
Furthermore, Jasper plans to extend its operations to Europe by investing in talent and customer acquisition. Clipdrop will continue its innovation and research, maintaining its base in Paris, a European hub for AI technology.
Analyst QuickTake: Integrating ClipDrop's advanced imaging capabilities with Jasper's AI-driven content creation tools could offer users a more comprehensive suite of options for generating and editing content, spanning from text to images. This would enhance Jasper's product offerings, making it a more versatile platform for content creators. On a separate note, Stability AI acquired Clipdrop in March 2023 to integrate Stability AI models into the Clipdrop platform.
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