German multinational engineering and technology company Bosch has partnered with Microsoft to explore the use of GenAI to enhance automated driving functions.
The partnership aims to incorporate GenAI in driver assistance systems to accurately assess a variety of road situations and react appropriately, improving road safety and convenience.
Analyst QuickTake: The automotive industry has witnessed an increasing discourse surrounding the possibilities of incorporating GenAI technologies. In fact, automakers and auto part manufacturers, including Peugeot, General Motors, Mercedes-Benz, Volkswagen, and Continental, have collaborated with various GenAI tech providers for similar purposes.
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