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Partnerships
Bosch and Microsoft partner to improve automated driving functions with GenAI
Auto Tech
Feb 28, 2024
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Feb 28, 2024

Bosch and Microsoft partner to improve automated driving functions with GenAI

Partnerships

  • German multinational engineering and technology company Bosch has partnered with Microsoft to explore the use of GenAI to enhance automated driving functions.

  • The partnership aims to incorporate GenAI in driver assistance systems to accurately assess a variety of road situations and react appropriately, improving road safety and convenience.

  • Analyst QuickTake: The automotive industry has witnessed an increasing discourse surrounding the possibilities of incorporating GenAI technologies. In fact, automakers and auto part manufacturers, including Peugeot, General Motors, Mercedes-Benz, Volkswagen, and Continental, have collaborated with various GenAI tech providers for similar purposes.

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