MoEngage, a multichannel campaign automation platform, has partnered with Artefact MENA, a data consulting and marketing services provider, to support global businesses leveraging AI and data-driven strategies to become more customer-centric.

The partnership aims to combine Artefact's data consulting and marketing expertise with MoEngage's AI-powered capabilities to help brands combine data analytics and AI-driven insights to achieve a high return on investment and drive data-driven decision-making. This initiative also serves to eliminate data silos and create a unified approach across organizations.

Analyst QuickTake : MoEngage's partnership with Artefact MENA builds on its previous collaboration with e-CENS , a data science consulting service, to strengthen its presence in the Middle East region. While the partnership with e-CENS laid the foundation for MoEngage to enter the Middle East market by leveraging data science expertise, the new partnership with Artefact MENA further expands its capabilities in data consulting, AI technologies, and marketing services. This broader collaboration with Artefact MENA enhances MoEngage's ability to offer comprehensive solutions to regional businesses, enabling them to leverage data and AI for meaningful, consumer-centric engagement.