ProducePay, a company focused on transforming the agricultural supply chain, has announced a new visibility solution. This solution aims to provide complete transparency of produce shipments from origin to customer.

The new solution offers real-time updates on product quality, quantity, and shipment status, allowing real-time order tracking. The company provides a centralized digital dashboard.

The company claims that the solution will mitigate challenges associated with global produce supply, reducing rejection rates and minimizing disputes. It also claims that the solution will offer full visibility into quality and orders, ensuring buyers about the supply, helping marketers deliver on time, and giving growers confidence about acceptance post-shipment. 

ProducePay is an AgTech company that offers financial and market solutions to the fresh produce industry. Its key offerings include the Predictable Commerce Platform, which gives growers and buyers greater control over their business through access to capital, global trading networks, and supply chain visibility. The company also offers financial solutions like Pre-Season and Quick-Pay Financing, alongside trading services that facilitate high-quality trades through a trusted global network.

Analyst QuickTake: The demand for food supply chain optimization solutions is rising. For example, in June 2023, United Natural Foods partnered with RELEX Solutions to introduce a cloud-based procurement system. Track-and-trace solutions, which specifically focus on increasing transparency in the food supply chain, would complement this drive.