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Partnerships
Kafene partners with BrandSource to expand product reach
Buy Now, Pay Later
Mar 19, 2024
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Buy Now, Pay Later

Buy Now, Pay Later

Mar 19, 2024

Kafene partners with BrandSource to expand product reach

Partnerships

  • Kafene, a BNPL provider for furniture, appliances, electronics, and other consumer durable products, has partnered with BrandSource, an ecommerce platform for appliances, home furnishings, and consumer tech products across the US and Canada, to support business growth and expand product reach.

  • Through this partnership, Kafene plans to grow product reach with its tiered lease-to-own (LTO) pricing model by leveraging BrandSources’ 4,500+ independent, affiliated retailer members in the US and Canada. Kafene's risk-based pricing model claims to offer customers flexible financing terms tailored to their risk profiles.

  • Analyst QuickTake: Leading up to this partnership, Kafene had recently secured USD 15 million in a venture debt facility to scale up its commercial operations and broaden its consumer base (January 2024) and raised USD 12.6 million in Series B extension to accelerate its merchant partnerships and increase capital allocation with consumer underwritings (October 2023).

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