Infinite Reality, which specializes in creating immersive virtual experiences, acquired Ethereal Engine, a firm developing frameworks for social immersive experiences on the web, for USD 75 million.
Following the acquisition, the firms plan to create a no-code platform for brands to design their own virtual immersive experiences. The capabilities of this platform will span across multiple devices including PCs, mobile phones, and wearable tech, to reach a wider audience. Ethereal Engine’s backend technology will serve as the base for the no-code platform, while Infinite Reality’s front-end and AI offerings will cater to customers.
Founded in 2020 by a group of industry veterans, Ethereal Engine has created a novel 3D web engine that competes with proprietary game engines. It allows users to build immersive experiences that can run universally, as opposed to being confined to certain platforms or devices.
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