Adobe partnered with Microsoft to bring AI-powered generative capabilities to marketing processes by integrating Adobe Experience Cloud and Microsoft 365.

The partnership seeks to enhance the workflow of marketers through the fusion of Adobe's and Microsoft's applications. The combined functionality will give marketers enhanced insights and efficiency while creating and managing content through tools like Outlook, Teams, and Word. The new service will focus more on easing common bottlenecks faced by marketers, from content creation to campaign execution, as well as incorporating insightful marketing data into various tasks. 

Analyst QuickTake : The partnership between Microsoft and Adobe represents a strategic move to enhance both companies' offerings and strengthen their positions in the digital marketing space. By leveraging GenAI capabilities, marketers will benefit from streamlined workflows, increased collaboration, and enhanced creativity, ultimately leading to more impactful campaigns and improved customer experiences. The collaboration aligns with Microsoft's focus on AI-driven innovation and Adobe's commitment to empowering marketers with data-driven insights.