Niantic rolled out support for creating XR experiences using its 8th Wall "Metaversal Deployment" platform for the Apple Vision Pro.
Specifically, this allows developers to distribute mixed reality experiences via WebAR, enabling the creation of spatial computing applications across multiple platforms. The platform was initially launched in 2021 for PCs and smartphones and was updated in 2023 for Quest 3 compatibility.
Analyst QuickTake: The update follows 8th Wall's introduction of GenAI tools for WebAR development in August 2023 . These include integrations with DALL-E for text-to-image input, Blockade Labs for 360-degree images, Inworld AI for lifelike interactive characters, and more. The company also added hand tracking capabilities to its platform, back in July 2023 .
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