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Funding
ID5 raises USD 20 million in Series B funding for further platform development
Marketing Automation
Apr 9, 2024
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Marketing Automation

Marketing Automation

Apr 9, 2024

ID5 raises USD 20 million in Series B funding for further platform development

Funding

  • ID5, a UK-based customer identity provider specializing in digital advertising, raised USD 20 million in a Series B funding round led by TransUnion and S4S Ventures, with participation from existing investors such as Progress Ventures, Seventure Partners, and 360 Capital Partners.

  • The company plans to use the funds to improve its technology infrastructure and expand its market reach.

  • Analyst QuickTake : ID5's funding round is a strategic move that enables the company to capitalize on the growing demand for privacy-first advertising identity solutions. In addition, the funding builds on ID5's partnerships, such as its integration with Outbrain, to increase customer addressability and revenue opportunities for publishers and advertisers alike.

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