ID5, a UK-based customer identity provider specializing in digital advertising, raised USD 20 million in a Series B funding round led by TransUnion and S4S Ventures, with participation from existing investors such as Progress Ventures, Seventure Partners, and 360 Capital Partners.
The company plans to use the funds to improve its technology infrastructure and expand its market reach.
Analyst QuickTake : ID5's funding round is a strategic move that enables the company to capitalize on the growing demand for privacy-first advertising identity solutions. In addition, the funding builds on ID5's partnerships, such as its integration with Outbrain, to increase customer addressability and revenue opportunities for publishers and advertisers alike.
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