Lytics, a customer data platform, has partnered with Pantheon, a WebOps platform, to democratize web personalization and streamline first-party data strategies, especially for WordPress and Drupal users.
The companies aim to make personalization accessible to all by offering a free tier for their services, reducing cost and complexity, and encouraging sustainable use that relies on the power of Google Cloud Platform.
More tools and guides are expected in the future to help users make the transition.
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