Bloomreach, an ecommerce personalization platform, and Google Cloud, a global cloud computing service, have expanded their collaboration to boost Bloomreach Discovery, an AI-driven search and merchandising tool for ecommerce businesses.

Google Cloud's Gemini models and Vertex AI platform are expected to improve Bloomreach's proprietary AI, Loomi, to help drive product discovery throughout the online shopping journey. The partnership will focus on delivering improved search relevance, customized search rankings, natural language understanding for conversational shopping, automated and optimized site search, and personalized customer experiences.

Analyst QuickTake : The partnership between Bloomreach and Google Cloud marks a significant advancement in Bloomreach's overall strategy, leveraging Google Cloud's AI technology to enhance its ecommerce search and merchandising capabilities. By integrating Google's Gemini models and Vertex AI platform into Bloomreach Discovery, the company strengthens its position as a leader in personalized ecommerce experiences. Moreover, Bloomreach's existing operation on Google Cloud further solidifies the partnership, enabling businesses to benefit from lower total cost of ownership and faster return on investment.