Kiki World, a beauty startup that applies blockchain technology to incorporate customer feedback into product development, has raised USD 7 million in a seed round led by Andreessen Horowitz's crypto fund and The Estée Lauder Companies' New Incubation Ventures.
The startup plans to use the funding to extend the technology to other brands with a focus on applications beyond the beauty industry.
Kiki World operates on the Ethereum blockchain and allows its customers to vote on the features they prefer for upcoming beauty products. Voting participants are rewarded with points for free products and digital tokens from the organization. The company has launched five products in collaboration with customers.
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