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IQVIA expands partnership with Salesforce to develop customer engagement platform for life sciences
Clinical Trial Technology
Apr 8, 2024
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Clinical Trial Technology

Clinical Trial Technology

Apr 8, 2024

IQVIA expands partnership with Salesforce to develop customer engagement platform for life sciences

Partnerships

  • IQVIA, a provider of analytics, research services, and technology solutions, announced the extension of its partnership with Salesforce, a global cloud computing company. The extension will accelerate the development of Salesforce's Life Sciences Cloud, a customer engagement platform for the global life sciences sector.

  • Using IQVIA's Orchestrated Customer Engagement (OCE) platform, which comprises data and analytics features and Salesforce's Customer Relationship Management (CRM) solutions, the companies aim to create a solution to provide an end-to-end engagement platform for life science companies. IQVIA will license its engagement platform and associated software to Salesforce for the platform’s development. The companies project that Salesforce Life Sciences Cloud will be ready for launch in 2025.

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