HighLevel, a marketing cloud platform, has raised a minority growth investment from General Atlantic. General Atlantic's Asher Hecht and Preston McKenzie will join HighLevel's board of directors as part of the investment.
The company intends to use the funds for further development of the platform.
The company reported significant growth, scaling more than 5x over the past three years while maintaining profitability.
HighLevel provides an all-in-one sales and marketing platform tailored for marketing agencies, entrepreneurs, and SMBs. Its platform features include CRM, website and app creation, automated marketing campaigns, reputation management, and social media marketing.
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