Spinnova, a Finnish sustainable textile fiber producer, has partnered with international fashion retailer Jack & Jones to release a t-shirt made from wood-based Spinnova fiber, organic cotton, and elastane.
Jack & Jones's new t-shirt, which contains 30% Spinnova fiber, is the second product to be launched as a result of the company's partnership with Spinnova. The Spinnova-based products will be available both in-store and online from April 2024.
Analyst QuickTake: Spinnova’s first collaboration with Jack & Jones in October 2022 was to launch a pair of trousers made from Spinnova fiber and cotton. The news is a welcome development in light of the company undertaking a strategic review following a decline in sales in 2023.
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