Boll & Branch has introduced a new platform called Origin Track to allow customers to trace the entire journey of their bedding—from seed to sheet. The service aims to demonstrate the company's transparency and commitment to sustainability.

Origin Track operates via the Boll & Branch website, where customers input a unique lot number (found on their product tag) to uncover their product's history. The key features include detailed insights into where the product was created, information about the crafters involved, and the journey of the item from the farm to the client's home.

The platform enables Boll & Branch to engage with its customers on a deeper level, providing them with insights about the company's supply chain decisions. Its goal is to make sure every product can be traced back to its raw materials, providing customers with not just a product, but its complete backstory.

Boll & Branch specializes in luxury home goods with a strong emphasis on ethical sourcing and sustainability. The company's product line includes various bedding options, bath towels, and other home textiles, all made from natural fibers that meet high environmental and ethical standards​.

Analyst QuickTake: As companies strive to build sustainable and transparent supply networks, origin tracing has become an important feature of supply chain operations. During the recent past, companies like Circular and Sojo industries have been working on new solutions for organizations to help their customers trace the origins of the raw materials of products.