GumGum, an AdTech company specializing in providing a contextual analytics intelligence platform, has integrated Playground xyz's ad media into its business operations in the APAC region.

The integration of GumGum's media businesses in APAC completes the rollout of the Mindset Platform (designed to consider a user's mindset to understand and deliver advertising experiences that best resonate with them), following earlier launches in North America and Europe. 

Meanwhile, Playground xyz's Attention Intelligence Platform (AIP) will continue as a separate data solution, providing attention measurement for GumGum's media business across multiple platforms, including Display, YouTube, Facebook, Instagram, TikTok, and OLV. 

Analyst QuickTake : The integration of Playground xyz's media portfolio into GumGum's APAC business is part of the company's strategy to solidify its position as a leader in digital advertising innovation. Building on the successful launch of The Mindset Platform in North America and Europe and the introduction of the Mindset Index for enhanced audience engagement measurement, this integration allows GumGum to leverage technology to deliver actionable insights and enhanced advertising solutions tailored to the unique needs of the APAC market.